If you’re looking to change up your brunette hair colour — or simply want to swap your hair care routine for something more low-maintenance — brownie batter brunette might be your match made in hair colour heaven. Combining the best of deep chocolate tones with face-framing highlights and delicate dimensions, the brownie batter look is rich, universally flattering, and easy to maintain. It’s no wonder it’s already trending on TikTok.
“Brownie batter brunette hair is a rich chocolate tone, about a level four to five at the root,” Ashleigh Marie Rancilio, hair colorist at Meché Salon, tells Glamour, while the mid-lengths to end remain a warm and neutral tone. But what really sets the look apart is its show-stopping dimension, as well as how low-maintenance it is despite looking so luxe. “’This hair color trend has soft blonde money piece and a few highlights around the face,” adds Jennifer Korab, hairstylist, and owner of Renaissance Salon & Spa. “‘It can also have some softer blonde pieces throughout the hair, but while still maintaining mostly the rich brunette look.”
Translation? Brownie brunette hair is one of the simplest, and chicest, ways to transition your hair from summer-mode, and prep it for autumn and winter without excess damage. That’s why so many beauty buffs—and TikTok users—are obsessed with the look.
If you’ve been influenced (I know I have), here’s how to get brownie batter brunette yourself: “Ask for a rich brunette hair colour at the salon, like a chocolate or caramel, accompanied with a soft balayage and subtle money piece,” Korab says, noting that you should follow-up with an all-around glaze. If you prefer a more highlighted finish, however, Rancilio recommends emphasizing that you want a “dimensional” brunette with face-framing highlights.